SMart Book is a high-end coffee-table book showcasing the photographers represented by Stockland Martel, a New York City–based agency. The book was produced each year, always with a new copy concept and design, and targeted the agency’s clients in the advertising industry. I collaborated with the agency’s principals on the concept and selects for the book, wrote all the copy, and worked closely with the outside design firm we hired. First as a freelance copywriter and later as creative director, I worked on every SMart Book that Stockland Martel produced since 2005.

View online: SMart Book 2017SMart Book 2016SMart Book 2015SMart Book 2014SMart Book 2013, and SMart Book 2012.