interview with letter artist jessica hische, Written for Adweek's 2018 Creative 100 issue.
Letter artist and logo designer Jessica Hische’s work is everywhere you turn and even where you pose. At the Color Factory last year, the wildly popular pop-up experience in San Francisco, she created the Paint the Town mural in a secret alleyway, which no selfie-loving Instagrammer could resist. Moviegoers, meanwhile, know Hische from the film titles she created for Wes Anderson’s Oscar-nominated Moonrise Kingdom. Coming soon: her logo redesign for Squier, a budget-friendly guitar line from Fender.
Speaking of logo redesigns, Hische has become something of a specialist in this arena, executing exquisitely subtle updates for Southern Living, Jeni’s Splendid Ice Creams and Eventbrite, among others. The projects indulge the letter-art geek inside her but also are her stealth way of teaching clients the valuable nuances of her craft. “I really like helping to justify hiring a professional,” she says, citing the proliferation of aggregate websites that offer anonymous design services on the cheap.
This October, Penguin Workshop will publish Hische’s first children’s book, Tomorrow I’ll Be Brave. In an aspirational era when kids are told they can do and be whatever they want, she aims to deliver a message of reassurance that she feels is missing: It’s OK if you don’t succeed at every single thing you do. “Not everyone is capable of winning,” she says, “but that shouldn’t stop you from trying.”